Dhena Arendina Florance is a Dutch media and PR expert specialised in high-stakes communication and personal branding. She works with public figures, leading political and humanitarian organisations and directors of major global corporations but also builds publicity for unknown brands and people from the ground up.

Dhena has led viral political and humanitarian campaigns, reaching over 80% of national media while generating millions of views across social platforms. She translates politically sensitive issues into compelling, profitable and widely resonant narratives, engaging diverse demographics. Over a decade of experience in the field is what ensures smooth navigation through challenging demands and quickly shifting dynamics.

Dhena earned her Master’s degree in International Relations and Security (MIPA) at The Hong Kong University and studied China’s Foreign Affairs at The Peking University in Beijing. She is currently specialising in both Social Anthropology at The University of Oxford LL and Digital Humanities at Harvard Business School Online. Her Bachelor of Arts was earned at The Academy for Creative Economy where she build expertise in transmedia productions, concepts in a digital age, trend watching, gamification, and consumer behaviour. Key disciplines in creating campaigns to engage masses. 

Her work bridges artistry, equity and policy, earning collaboration with individuals such as Queen of the Netherlands, Máxima and many well known organisations such as, United Nations Women, Women Inc, Oxfam and many more.